Broughton M&C is a boutique public relations consultancy specializing in brand positioning, media relations, social media management and influencer relations. We're based in Metro Atlanta but happy to help you move the needle, wherever you are.
Evita B. McDaniels is a seasoned communications professional with nearly 20 years of experience developing, fine-tuning and sharing the stories of Fortune 500 companies, iconic entertainment brands, beloved restaurants, and non-profit organizations.
Evita is adept at driving research-driven marketing strategies, crafting narratives and cultivating relationships. Over the course of her career, she's served as an in-market consultant for tourism development projects in Latin America, led tactical support for the country’s largest multicultural trade show and managed projects for marquee clients at two of the world's leading public relations firms, Edelman and FleishmanHillard, as well as Ellipses, a firm specializing in hospitality brands. Her clients have included AT&T, Walmart, Altamirano Restaurant Group, United Way of Metro Atlanta, American Kidney Fund, Wydown Hotel, Cirque du Soleil, Alvin Ailey American Dance Theater, Destination D.C., Foundation for Sarcoidosis Research, PLAYTE Kitchen, The Culinary Institute of America at Copia, Oakland Black Pride and the city of St. Helena in Napa County.
Prior to Broughton M&C, she led marketing and communications for Chef Charlie Palmer’s portfolio of West Coast restaurants and cocktail bars as well as a public relations blitz for a black women-powered virtual holiday market.
Evita holds undergraduate degrees in advertising and African-American studies from the University of Georgia as well as a Master of Tourism Administration (MTA) degree from George Washington University’s School of Business.